VIVAcroyoga festival
An inclusive, community-driven acroyoga festival in Montreal, connecting enthusiasts of all levels with world-renowned teachers for a week of learning and play
platform
Web design
Role
Industry
timeline
01
Overview
VIVAcroyoga is a week long yearly acroyoga festival based in Montreal where enthusiasts and professionals learn new skills and play with renowned teachers from all over the world.
02
Problem
The current VIVA Acroyoga website falls short in delivering a seamless user experience, impacting event promotion, user engagement, and overall brand perception. A redesign is needed to address usability and functionality issues, better aligning the website with VIVA’s goals of community building and growth.
checkout was confusing, no confirmation of order on the website, no information about the waiver
schedule was difficult to see as it was a static image that was the same for desktop and mobile and users could not see it easily on mobile
was not mobile friendly, had many bugs
Original design did not pass accessibility guidelines
Lengthy content
Very static website
Applying coupon codes was difficult and unclear
03
Goals
Redesigning the VIVA Acroyoga festival website to address previous problems and additional features to improve user experience and registration for both the festival goer and staff working the event.
Big features:
Full CMS schedule and teacher database
E-commerce integration for ticket registration with QR codes
Leveraging plugins to automate as much as possible and lower workload
04
UX Research
Stakeholder interview
Survey from previous year, open ended question for website improvement
Usability testing
05
Results/KPI
Mobile Performance improved by +96.3%
Desktop Performance improved by +64.91%
06
Next Steps
user interview 3-5 users on the new website with users who have used the previous website
create single VIVAcroyoga events or a Winter VIVAcroyoga event as per client's needs
07
Testimonials
Jess's approach to UX/UI design is both intuitive and aesthetic. She did a great job of identifying pain points during user interviews and designed creative solutions to fix them. Our ticket purchasing and checkout system has been totally upgraded, and integrate perfectly with our back end system and front desk processes. The new branding and visuals bring fresh energy to the site and make key information easy to find. Highly recommend her services!
-Jodie Hon (VIVAcroyoga Volunteer Coordinator)
Jess is a visionary. Not only did she have an excellent plan for the technical ways that the site needs to work, she wove the functions into a seamless and stylish user interface, flexing her skills as a designer.
I appreciated her clarity throughout the process as we discussed and tested the features and pathways through the site. She included me in finding the best possible solutions based on my needs for future growth, budget considerations, and of course optimal performance. I highly recommend her for all of your needs/projects.
-Jill Campbell (VIVAcroyoga founder)
