Concept-driven branding video featuring the rare 60th Anniversary Porsche 911 S/T. Created in collaboration with TopWrap Canada to showcase their expert PPF craftsmanship and position the brand as a trusted choice for high-end vehicle protection.
I collaborated with the founder of TopWrap Canada to create a refined video from concept to completion, featuring the rare 60th Anniversary Porsche 911 S/T (one of only 1,963 in the world). With sophisticated shots and a polished tone, the video highlights the expert PPF wrap application while showcasing the meticulous craftsmanship behind the protection and elevating TopWrap’s brand.
TOOLS
Role
01
Overview
A YouTube video for TopWrap Canada designed to showcase their expert PPF wrap application on a 60th Anniversary Porsche 911 S/T—one of only 1,963 in the world. The video highlights TopWrap’s craftsmanship while telling a compelling brand story that positions them as the go-to expert for high-end vehicle protection.
02
Concept & Storytelling
I collaborated with the co-founder of TopWrap Canada to create a concept-driven video, from script to final edit. The video features the rare Porsche 911 S/T, focusing on the vehicle’s legacy and the meticulous process of preserving it. We aimed to elevate the protection process beyond just a technical demonstration, highlighting TopWrap's expertise.
03
Creative Direction & Execution
Visual Style: Elegant, cinematic, and refined to match the car’s prestige.
Cinematography: Intentional framing and movement to highlight both the car’s design and the craftsmanship of the protection process.
Editing & Music Selection: Carefully chosen to reinforce sophistication and classic beauty.
Title & description: optimized for discoverability by car enthusiasts and potential clients and increase engagement.
04
Branding Impact
Elevates TopWrap’s brand perception by associating them with high-value, rare vehicles like the Porsche 911 S/T.
Demonstrates TopWrap’s expertise in providing sophisticated, high-end vehicle protection, showcasing attention to detail.
Enhances TopWrap’s reputation as the go-to expert in the luxury car market, showing that these clients entrust their luxury vehicles to TopWrap for the best protection.
Creates a story-driven marketing asset that builds emotional connection with car enthusiasts and high-end clients.
05
Marketing & Business Impact
A high-quality promotional tool that can be used across YouTube, social media, website
SEO-rich searchable content that increases visibility and attracts a targeted audience.
A long-term marketing asset that differentiates TopWrap from competitors and solidifies its premium positioning with its online public presence