I worked directly with the founder of TopWrap Canada to co-script and conceptualize a targeted video for the Tesla Model Y Juniper edition. The goal was to attract Tesla owners, educate viewers on the value of paint protection film (PPF), and reinforce TopWrap’s reputation for precision and premium service. Through clear storytelling and detailed visuals, the video showcases TopWrap’s expert craftsmanship and dedication to quality.
TOOLS
Role
01
Overview
A search-optimized YouTube video designed to drive leads and educate Tesla owners on paint protection film (PPF) through the lens of a real customer case. This video showcases TopWrap Canada’s expertise while converting cold search traffic into sales, proving the long-term ROI of video content as a strategic marketing asset.
02
Strategic Concept
This video was designed to:
Educate owners on the unique vulnerabilities of the new Tesla Y Juniper paint
Showcase TopWrap’s meticulous process
Answer the exact search intent of Tesla Y owners looking for protection and modifications
Convert curiosity into conversions by building trust through transparency and expertise
The concept is based on blending:
Keyword-researched, evergreen educational content
High-production visuals that reinforce brand trust
A persuasive call to action targeting premium Tesla owners
03
Branding & Market Positioning
Strengthens TopWrap’s credibility in the Tesla and EV modification market
Builds trust before contact, allowing potential clients to pre-qualify the shop
Shows expertise visually and verbally, a key differentiator in a competitive market
Cemented TopWrap as not just an installer, but an advisor and car care partner
04
Results
📈 1 booking within the first week of upload from organic YouTube traffic with geo-targeted SEO
🧠 Authority Transfer: New client said, “You guys look like you know what you’re doing”, immediately easing the sales process
🔁 Omnichannel Utility: This video became a key asset for the sales team to direct future prospects to — it now acts as a long-term trust-builder and explainer - also created a short version to showcase to the 10k+ followers on IG to push towards the YouTube video
05
Long-Term Marketing Value
Evergreen, searchable asset — unlike Instagram Stories or Reels, this content keeps working for months (or years)
Organic inbound lead generator
Serves both SEO discovery and sales enablement
Reusable across platforms: Website, Instagram bio link, email responses, and follow-ups